Privacy Policy

This Privacy Policy was last revised on and is effective as of September 30, 2020.

This Privacy Policy forms part of your legal agreement with Ace Cayman, its subsidiaries, and affiliates (collectively, “Ace” or “we” or “us”) under Ace’s Terms of Use. By downloading, installing, accessing, or using any of the Online Services (as defined below) or by submitting information to us in a manner governed by this Privacy Policy, you agree to the terms of this Privacy Policy, as amended from time to time.

The Online Services and the products and services offered on the Online Services are intended only for residents of the Cayman Islands and are not directed to individuals residing outside this region, who may be subject to different privacy laws. Ace recognizes that you care how information about you is collected and used. We have created this Privacy Policy to inform you of our general information collection, use and sharing practices for (i) our websites, and other online, digital, and mobile services, applications and platforms that link to this Privacy Policy or on which this Privacy Policy appears, as well as the content, features, and software available on them (collectively, “Online Services”), (ii) online communications through or related to the Online Services, (iii) offline communications through our Customer Care Department in connection with the Online Services, and (iv) our Ace Rewards program.

If you have any questions regarding this Privacy Policy, please contact our Customer Service Department by email at or by phone at 345-949-4223.

What Information About Me Is Collected And How Does Ace Use It?

Information You Choose to Provide

We collect and store information, including personal information, that you choose to submit to us by entering it into the Online Services, providing it to a Customer Care representative, or providing it to us in some other manner. For example, information will be collected when you open or manage accounts (such as an online account), when you place an order, when you sign up to receive emails, newsletters or other promotional communications, when you enter a contest or sweepstakes, when you contact us with online inquiries, and/or when you otherwise voluntarily submit or provide information to us. The information that you may provide to us includes, but is not limited to: names, billing addresses, shipping addresses, email addresses, telephone numbers, payment information, Ace account usernames and passwords, information regarding orders, birth month, demographic information, and information regarding interests and preferences. You can choose not to submit this information to us, but you may not be able to complete transactions (such as opening or accessing an account or purchasing a product on the Online Services) unless you provide the required information.

This information is used for the purpose for which it was collected. For example, the information is used to process, track, and ship orders, to send order and shipping confirmations, to manage billing and payment processes, to provide emails, newsletters, and other communications you have requested, to administer and fulfill sweepstakes and contests (including tax reporting), to post product reviews and other content provided by you, and to provide customer service.

We may also generally use this information to conduct audits, to manage our information and financial systems, to prevent, identify, and investigate malicious or illegal activity, fraud, and security matters, to evaluate and improve our products, services, merchandise, Online Services, and customer service, to contact you about sales, product recommendations, special offers, and new site features from Ace and other selected vendors, to promote and market our business, products, and services to you and to engage service providers, to track, measure, and improve the effectiveness of our marketing, including digital marketing, to comply with your preferences regarding marketing communications, and for administrative and analytical purposes. In addition, we may use this information for any other purpose you have authorized.

Information We Collect Automatically Through Technologies

Cookies and Other Technologies

Like many online services, we collect and store certain information automatically whenever you interact with our Online Services. For example, we collect your IP address, browser and device information, including operating system, application software, and reference site domain name, every time you access or use the Online Services. We also collect information regarding customer traffic patterns and usage and mobile application usage data. We may use this information in combination with other information we have about you, including personal information.

Ace uses cookies, which are small data files created by a Web server and stored by your browser. We also use pixel tags, which are tiny graphic images, also known as web beacons, action tags, or transparent GIF files. Cookies and pixel tags permit the Online Services to function properly. For example, they help us to identify account holders to optimize the log-in, account management, and shopping experience. They also allow us to hold selections in a shopping cart when a user leaves without checking out. In addition, we may use cookies and other technologies to store your preferences and provide a personalized experience on the Online Services.

Most browsers accept cookies by default but allow you to block or delete them. If you restrict cookies, you may not be able to use some features of the Online Services. To learn more about cookies and how to disable them, please consult the “Help” feature of your browser or your device’s user guide.


Ace also use cookies and other technologies to implement analytics tools, including Google Analytics, that help us understand how the Online Services are performing, how you engage with the Online Services, and how you interact with our advertisements and communications. The information we collect using Google Analytics, which may be shared with Google, doesn’t include names or contact information, but may include IP addresses, and activity on the Online Services. For more information on your privacy choices in connection with Google Analytics, including the Google Analytics Browser Opt-Out Add On, please visit the Google website at:

Interest-Based Advertising

We and our advertising vendors use online technologies, including cookies and pixel tags, to collect information about your online activities over time and across third-party websites and platforms. These technologies enable us or our vendors, including Google, to recognize a unique cookie or pixel tag placed by us or our vendors when you accessed the Online Services or by an entity when you visited a non-affiliated website or platform. This information is used to manage advertising effectiveness and provide you with online advertisements, including advertisements on unaffiliated websites and platforms, more likely to be of interest to you. These technologies also allow us to learn which advertisements bring users to our Online Services and to manage affiliate advertising.

Do Not Track Signals

Although your browser may deliver a Do Not Track signal to the Online Services, at present Ace does not respond to such signals.

Location Information

We may collect information about your location when you access or use our Online Services.

We use your IP address to derive information regarding your location (such as longitude and latitude) including Google MAPS. For more information about Google’s privacy policies, please visit If you access or use our Online Services from a mobile device, we may collect geolocation information from your mobile device, but only with your authorization. Location information is used to assign you to a local Ace Hardware store and to customize certain features of the Online Services, such as the store locator feature, local advertising, and product selection, availability and pricing. We may also use this information to send push notifications customized to your location if you have authorized us to send them to your mobile device. Push notifications, which appear on the screen of your mobile device in the form of a badge, alert, or banner, allow mobile applications to send information to your mobile device even when the application is not in use. You may choose to receive push notifications without consenting to the collection of geolocation information, but the messages you receive will not be customized for your location. Your mobile device’s operating system may store your authorization to provide us with information regarding your location. While your authorization is active, if you access or request location-based services from our Online Services, your mobile device will provide us with your location without additional authorization from you. If you would like to disable location services in connection with our mobile website, please consult your mobile device’s user guide for instructions on clearing cookies. If you would like to disable location services and/or push notifications in connection with our mobile app, adjust your mobile device settings according to the instructions in your mobile device’s user guide.

Is Information Collected From Children?

The Online Services are intended for adults. We do not sell any items ordered through our Online Services directly to anyone who we know to be under the age of 18. If you are under the age of 18, you should not use our Online Services to submit orders or purchase any items. In addition, we do not collect online any Personal Information from anyone who we know to be under the age of 13. If you are under the age of 13, you should use our Online Services only with the involvement of a parent or guardian and should not submit any personal information of any kind to us.

With Whom Do You Share Information?

We may share non-identifying information that we have collected for a variety of purposes, including marketing. Non-identifying information includes information such as the number of users who accessed or used our Online Services during a specific time period or purchased a specific product through the Online Services, device information, and system and application software.

How Can I Access, Correct and Update Personal Information?

If you are an account holder, you can access, correct, and update certain personal information by accessing your account through the Online Services, by clicking on the Sign In/Register button located on the home page. You can also update certain personal information by contacting our Customer Care department by email at or by phone at 345-949-4223. Please note that you may not be able to access or update all information we have about you.

Can I Indicate Whether or Not I Want To Receive Promotional Communications?

There are several ways in which you can tell us whether or not you want to receive promotional communications from us. If you are an account holder, you can indicate email preferences by accessing your account through the Online Services. If you place an order through the on Online Services, you will have an opportunity to make or change your selections in this regard. You also will have an opportunity to indicate your preferences by clicking on an “unsubscribe” hyperlink contained in promotional emails we send you or following the “unsubscribe” instructions in a notification or other message type. 

What Happens When I Link To or From Another Web Site or Use Social Media or Product Review Features?

Other Ace websites, applications and digital services may be governed by different privacy policies. Please read the privacy policy posted on each Ace website, application or other digital service that you visit to understand the information collection, use and sharing practices that apply.

Our Online Services may contain links to other websites, applications or services operated by others. Please be advised that the practices described in this Privacy Policy do not apply to information gathered through these other websites, applications or services, including websites, applications or services operated by Ace Hardware stores, which are independently owned and operated.

If you have accessed our Online Services through a link from certain of our advertising or marketing partners, our Online Services may include a frame of the applicable advertising or marketing partner. Nevertheless, the information you provide to us through these framed Web pages is collected by us, and our use of this information is governed by this Privacy Policy.

Our Online Services offer you the ability interact with social media platforms, such as Facebook®, and Instagram®, and social commerce networks, such as PowerReviews. Please be advised that product reviews, user generated content, and other information you post or share with these platforms and networks, and any information gathered by the platforms and networks, will be governed by the privacy policy and terms of use of the applicable platform or network and not by this Privacy Policy. Please remember than any information you disclose in this manner will be publicly available. For example, any content you submit in connection with a product review may be posted on publicly-facing third-party websites in the PowerReviews network.

We encourage you to read the privacy policy and terms of use posted on each and every website, application, platform, network, or service that you access or use.

What About Contests and Sweepstakes?

When we run a contest or sweepstakes through our Online Services, it will be accompanied by a set of rules. If our use of your personal information gathered in connection with the contest or sweepstakes entry process is different from the terms of this Privacy Policy, the rules for such contest/sweepstakes will specify how that information will be used. If you win a contest or sweepstakes, additional provisions regarding the use of your personal information may be included in required winner’s affidavits and releases.

How Will I Be Informed About Changes Regarding This Privacy Policy?

We may change this Privacy Policy from time to time without prior notice. Revised versions of this Privacy Policy will be posted on this page, together with an updated effective date. You should check this page periodically to see if any recent changes to this Privacy Policy have occurred. In some cases, we may post a notice of the revision on the Online Services and/or send an email or other communication notifying users of the changes. By downloading, installing, accessing, or using any of our Online Services after we post any such changes, you agree to the terms of the Privacy Policy as modified.